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Ellie Taylor
Reading Time
6 min read

Serums, while not new to skin care, have gained more prominence over the past few years. Despite that, many women are still unsure about what a serum is and what it does.

Serums are a skin care product with high concentrations of certain active ingredients. These ingredients can be things like hyaluronic acid (to reduce the appearance of lines and wrinkles), vitamin C (to brighten the skin and help reduce the appearance of pigmentation and age spots) or glycolic acid (an exfoliant), to name just three.

Moisturisers are formulated to keep the skin hydrated by putting a protective barrier between it and the outside. Serums are formulated to penetrate deeply into the skin to deliver key ingredients.

The molecules in a serum are smaller than those in a moisturiser. This means it can deposit ingredients deeper into the skin.

If you feel your current skin care products aren’t doing what you would like, it may be time to consider adding a serum. The difference can be quite remarkable, provided you use the serum correctly and consistently.

Serums are applied after cleansing and toning, but before your moisturiser. Ideally, apply the serum while your skin is still slightly damp from cleansing. As with cleansing and moisturising, don’t forget to include your neck and upper chest when applying the serum.

An amount the size of a 5 pence or 10 cent coin should be enough. Some women mistakenly think more is better, but your skin will only absorb as much product as it needs. Excess is just a waste of product.

Depending on the serum, you may see an immediate improvement. But most require about four weeks of consistent use for visible results. After that you may find a serum becomes an indispensable part of your daily skin care regimen.

If you think that your skin needs an extra bit of tender love and care this year then take advantage of our great range of serums available to purchase online or opt for a tailored consultation with our expert practitioners in our clinics, who can advise the best product for you.

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